Services

New Google Recipe Button Could Help Drive Brand Usage

Jul 19, 2011 by Brad Hanna under the Advertising & Social Media category with Comments are off for this post.

Google’s search engine is used to find about 1 billion recipes every month. The dishes turned up by the recipe searches – particularly those that appear on the first page of results – have a huge impact on what Americans cook.

Recently, Google has added a “recipe??? button that accompanies its search function (similar to the “images??? and “news??? features that existed before). The new features allow searchers to refine results by ingredient, calories or cooking time.

According to a recent article on PSFK, the new feature has changed the Google algorithm and now strongly favors professionally run websites that can afford to spend a lot on search engine optimization (SEO) – at the expense of amateur sites and blogs that can’t afford SEO or don’t have the coding experience necessary to have their sites recognized by the new recipe algorithm.

Thus, the algorithm is going to favor professional recipe sites and CPG websites that use SEO to get their recipes onto page one of the Google searches. These changes could definitely influence the types of recipes consumers choose, and thus, what, and how, we eat.

This is a great way for CPG manufacturers to get added exposure for recipes featuring their products. Too many times CPG manufacturers discount the power of recipes to influence purchasers. The biggest concern among CPG manufacturers was building a website and not having the funds to promote it or drive consumer traffic. Google’s new recipe search button could help drive traffic for CPG manufacturers by focusing on SEO.

by Brad Hanna under the Advertising & Social Media category with Comments are off for this post.